“When everything seems to be going against you, remember that the airplane takes off against the wind, not with it.” – Henry Ford, founder of Ford Motor Company.
“Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn’t really do it, they just saw something. It seemed obvious to them after a while. That’s because they were able to connect experiences they’ve had and synthesize new things.” – Steve Jobs
“If you would persuade, you must appeal to interest rather than intellect.”– Benjamin Franklin
RECIPROCATE - when a person does you a favor, you must provide a favor in return
LOOK TO OTHERS - Social proof is the concept that people look to others for how to behave in social settings.
USE LABELS - Appealing to one’s reputation is a powerful persuasive tool.
Meaning you are self-motivated as opposed to looking to others to push you to do things or hold you accountable.
“The secret of change is to focus all your energy not on fighting the old but on building the new.” – Socrates
“Every failure is a step to success.” – Malcolm Forbes
DON’T BE ASHAMED OF YOUR SETBACK - Turn off your negative self-talk and learn to say “Now I know better for next time!” instead.
USE TOUGH TIMES TO LEARN FROM ADVERSITY - first client, first business lease, first employee hire. Some of these firsts are bound to not work out; that’s okay and expected. Use these setbacks to develop ideas and tactics for how you want to run your business in the future.
SHARE YOUR EXPERIENCES WITH OTHERS - Share your experiences with others you trust, whether it’s your mentor, colleagues, or staff—to gain some outside perspective
DON’T BE AFRAID TO CHANGE COURSE AND RESET
NEVER GIVE UP!